What was the best Super Bowl ad you’ve ever seen? What was the product? Priya Raghubir, our resident marketing guru, tells me that people often don’t remember the ads, and when they do, they don’t remember the product. In her marketing class, she asks students to write down all the ads they remember after the game, and what products they represent. Try it yourself and compare your list to the official Wikipedia lineup — or watch them again.
For extra credit, read this and explain why you think paying $4 million for 30 seconds is either a waste of money or an incredibly good deal.