Glenn Okun passes on this ready-to-go case: What locations should Four Seasons Hotels & Resorts consider for expansion?
From the WSJ, Sept 5, 2012:
Rebounding nicely from a drop-off in demand for luxury travel during the recession of the late 2000s, Four Seasons Hotels & Resorts now is looking for the next big thing. Or rather, says president and CEO Katie Taylor, the next big place.
Toronto-based Four Seasons operates 90 hotels world-wide (30 in the U.S.), including two that opened on Tuesday in China and Azerbaijan, and has more than 50 additional properties in development—most of those overseas as well. Among its planned destinations: Serengeti National Park in Tanzania and Indian technology hub Bangalore.
If you were a consultant to Four Seasons, what locations would you recommend? More concretely: (a) What criteria would you use? Looking at its current locations, what criteria does Four Seasons seem to use? (b) What kinds of information would you need to assess whether a given location fits these criteria? Where would you find this information? (c) What locations would you recommend? Why?
Post answers in comments. Best one gets some kind of prize, to be negotiated.